Piers Morgan Stars In Hilarious New Paddy Power Advert
Piers Morgan poked enjoyable at his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new ad campaign developed to raise awareness for prostate cancer screening.
The famed Arsenal fan has been involved in a number of public spats with his North London derby competitor, most recently taking objective at The Apprentice star's age on his birthday in March.
But Morgan was content to play their questionable social networks relationship for laughs in help of a good cause, with the broadcaster participating in Paddy Power's latest project in help of Prostate Cancer UK.
In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates previously this season, Morgan appropriately reacted: 'North London is red'.
Morgan was then tracked en path to a prostate screening visit, at his questionable best as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting room.
No requirement for a finger up the bum - a basic PSA blood test is all you require to look for the early indications of Prostate Cancer.
Not all pricks are excruciating, @piersmorgan.
Check your risk here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert
The broadcaster functions in the campaign to raise awareness about the ease with which males can be tested for the early signs of prostate cancer - to amusing impact
The advert then showed Morgan being surprised by the ease with which prostate-specific antigen (PSA) blood test can be performed, after at first expecting 'a finger up the bottom'.
A PSA blood test is instead used to check for early symptoms of prostate cancer, and other conditions such as bigger prostate or infection, by determining a protein made by the .
In a quote to urge more men to check their threats with simple early detection tests, the advert stresses that 'it's just a blood test' - before cheekily informing Morgan that 'not all pricks are excruciating'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mainly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to further assistance the cause.
At the start of this month, the business revealed that they would be distributing 10,000 dartboards to fans who donate to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan