Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert
Piers Morgan poked enjoyable at his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new advertising project designed to raise awareness for prostate cancer screening.
The famed Arsenal fan has been involved in a variety of public spats with his North London derby rival, most just recently taking objective at The Apprentice star's age on his birthday in March.
But Morgan was content to play their controversial social networks relationship for laughs in help of a great cause, with the broadcaster participating in Paddy Power's newest project in aid of Prostate Cancer UK.
In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates earlier this season, Morgan appropriately responded: 'North London is red'.
Morgan was then tracked en path to a prostate screening appointment, at his controversial best as he spat out sausage rolls when he discovered they were vegan, and out copies of his book 'Woke Is Dead' in a doctor's waiting room.
No need for a finger up the bum - a simple PSA blood test is all you require to check for the early indications of Prostate Cancer.
Not all pricks are excruciating, @piersmorgan.
Check your risk here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert
The broadcaster functions in the campaign to raise awareness about the ease with which males can be tested for the early signs of prostate cancer - to hilarious result
The advert then showed Morgan being shocked by the ease with which prostate-specific antigen (PSA) blood test can be carried out, after at first anticipating 'a finger up the bottom'.
A PSA blood test is instead utilized to look for early signs of prostate cancer, and other conditions such as enlarged prostate or infection, by measuring a protein made by the prostate gland.
In a quote to advise more males to check their dangers with simple early detection tests, the advert worries that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are unbearable'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has mainly used the platform of the World Darts Championship - which the bookies sponsor - to further support the cause.
At the start of this month, the business announced that they would be handing out 10,000 dartboards to fans who donate to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan